Performance Marketing Specialist

Turning Ad Spend
Into Revenue

Dynamic Media Buyer with 12+ years of experience. Meta Ads specialist helping brands scale profitably through data-driven paid advertising.

View My Work Hire Me on Upwork
$22M
Revenue
73
Clients
2.89x
Avg ROAS
12+
Years
Peter Griffin — Performance Marketing Specialist
Featured Work

Case Studies

In-depth results from long-term client engagements with full performance data.

Performance Data

Clients

Every client engagement with measurable results.

What Clients Say

Client Reviews

Verified on Upwork
★★★★★

"Peter delivered exceptional results for our e-commerce campaigns. His analytical approach and deep understanding of Meta Ads drove significant revenue growth."

Sarah M. E-Commerce Director
★★★★★

"Outstanding work on our Google Ads campaigns. Peter's strategic approach helped us reduce cost per lead by 50% while scaling volume significantly."

Mark T. Marketing VP
★★★★★

"One of the best media buyers I've worked with. Peter combines technical expertise with creative strategy to deliver results that exceeded our expectations."

Jessica L. Founder
More Work

Additional Clients

Additional clients served across fitness coaching, e-commerce, and digital marketing.

ABOUT ME

Peter Griffin

Media Buyer — 12+ Years Experience

I'm a performance marketing specialist with over 12 years of experience managing multi-million dollar ad campaigns across Meta and Google Ads platforms.

My approach combines data-driven strategy with continuous optimization to deliver measurable results. I've worked with 73 clients across e-commerce, coaching, and service industries, generating $22M in revenue from $7.6M in ad spend.

Whether it's scaling an established brand or launching a new product, I focus on sustainable growth through strategic audience targeting, creative testing, and relentless optimization.

Facebook Ads Instagram Ads Google Ads YouTube Ads Microsoft Ads Manychat Zapier Make.com n8n Claude Code OpenAI API Coda.io Midjourney
EXPERIENCE

Career Timeline

2013 - Present

Self-Employed

Freelance Media Buyer

Independent performance marketing specialist managing $7.6M+ in ad spend across Meta, Google, and Bing Ads for 73 clients.

2013

Media Manager

Point It

Search engine marketing agency managing enterprise advertising campaigns.

2013

Account Manager

Voltage Search Media

PPC account management for multiple client verticals.

2010 - 2012

Marketing Coordinator

QualitySmith

Lead generation and digital marketing for home services marketplace.

2008

Reporter

The Hill News

Student journalism covering campus news and events.

SKILLS

Core Expertise

Specialized skills for performance-driven results

Meta Advertising

  • Campaign strategy and structure
  • Audience research and targeting
  • Creative testing and optimization
  • Conversion tracking and analytics
  • Budget management and scaling

Google Ads

  • Search campaign optimization
  • Shopping feed management
  • Display and remarketing
  • Keyword research and bidding
  • Quality score improvement

Analytics & Reporting

  • Google Analytics setup and analysis
  • Custom dashboard creation
  • Attribution modeling
  • ROI and ROAS tracking
  • Performance reporting

Strategy & Growth

  • Customer acquisition strategy
  • Funnel optimization
  • A/B testing methodology
  • Market research and positioning
  • Competitive analysis
$22M
Revenue Generated
73
Clients Served
2.89x
Average ROAS
12+
Years Experience
EDUCATION

Education

Saint Lawrence University

BS Psychology & English, 2008

Ready to Scale Your Advertising?

Let's discuss your goals and build a strategy that delivers results.

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